Rebotile Malakalaka

Rebotile Malakalaka: A Visionary in Strategy, Communication and Innovation

If there’s one thing that defines Rebotile Malakalaka, it’s her unwavering commitment to transformation. Not just the kind that subtly shifts an organization’s trajectory but the type that fundamentally changes how people connect, communicate, and innovate. As the newly appointed Head of Strategic Communication and Innovation, Rebotile brings to this role more than just her extensive experience, she brings a vision. A vision that merges strategy with storytelling, innovation with impact, and Africa’s untapped potential with global opportunities.

The Journey of a Trailblazer

Rebotile’s journey into the world of communication, partnerships, and innovation has been nothing short of extraordinary. With over 20 years of experience across the public and private sectors, she has navigated some of the most complex environments—from local government and social housing to transportation, trade, and technology. At every step, she has demonstrated an ability to craft narratives that do more than inform; they inspire action.

As part of her unwavering commitment to the development and advancement of Africa, Rebotile also serves as the Chief Partnerships Officer at the Pan African Chamber of Commerce on a temporary basis, where she is instrumental in forging cross-border collaborations, building influential networks, and driving conversations that positions Africa as a powerhouse in trade and investment. She has works with policymakers, business leaders, and global organizations, creating strategies that seamlessly align with economic growth, sustainability, and technological advancement.

The Art and Science of Communication

Rebotile has always believed that communication is both an art and a science. It requires the creativity to craft compelling stories and the strategic foresight to ensure those stories drive measurable results. Her academic foundation—an MPhil in Corporate Strategy, a Postgraduate Diploma in Business Administration, and a BA in Communication Science—has enabled her to combine data-driven decision-making with creative storytelling. Her research at the Gordon Institute of Business Science explored the value of big data and analytics in business model innovation, a topic that has shaped much of her approach in recent years.

From the early days of her career, Rebotile was known for her ability to elevate brand narratives and transform public perception. As the Marketing, Communication, and Stakeholder Engagement Manager and the Acting Intelligent Transport Systems Manager for Leeto La Polokwane Integrated Public Transport System, she executed a high-impact marketing strategy and an interoperable electronic payment system that resulted in ridership doubling within a year and significantly increased revenue. This was a testament to her ability to connect a service to the people who need it most, ensuring that communication wasn’t just about words but about meaningful engagement.

Innovation as a Mindset

For Rebotile, innovation isn’t just about technology, it’s a mindset. It’s about finding smarter ways to do things, connecting people, breaking barriers, and creating lasting change. She has spent years championing digital transformation in communication, social housing, transportation and trade, introducing customer relationship management tools, intelligent transport systems, IoT-driven solutions, and data-driven decision-making to enhance customer experience, optimize trade, and improve interconnectivity across African markets.

Her ability to fuse technology with human-centric solutions is evident in her entrepreneurial endeavors. As the Founder of Seetja Communication, she has successfully built a brand that specializes in integrated marketing communication, serving industries like transportation, logistics, trade, sustainable living and mining. Within just a year, her firm achieved an impressive 50% repeat business rate, proving that strategic storytelling and customer trust are key to business growth.

The Human Side of Leadership

Beyond strategy and innovation, Rebotile is a leader who understands people. She is known for her ability to build strong relationships, navigate crises with composure, and leverage the power of partnerships to drive organizational success. Her leadership philosophy is rooted in the belief that communication should empower, whether it’s shaping policy, enhancing brand equity, or advocating for Africa’s global positioning.

Her strengths lie in her ability to motivate teams, energize stakeholders, and drive collective action. Colleagues describe her as a visionary, an energetic leader, and a natural problem solver. Her ability to spot opportunities where others see challenges has made her a sought-after strategist in the worlds of business, government, and international trade.

Shaping the Future of Strategic Communication

In her new role as Head of Strategic Communication and Innovation, Rebotile is poised to drive transformative changes. Her priorities include:

• Developing innovative communication strategies that enhance organizational impact.

• Leveraging technology and data analytics to refine messaging, improve stakeholder engagement, and drive decision-making.

• Advancing Africa’s narrative on the global stage, ensuring that the continent’s success stories are told with authenticity and influence.

• Building strategic alliances that foster cross-industry collaboration and unlock new growth opportunities.

Rebotile’s mission is clear: to ensure that communication in today’s world is not just a function, but a force—a force for business growth, economic development, policy influence, and social transformation.

A Legacy in the Making

As she embarks on this new chapter, Rebotile Malakalaka continues to be a thought leader, a strategist, and a catalyst for change. She embodies the essence of innovation, proving that the right message, delivered the right way, has the power to transform industries, communities, and economies.

Africa’s story is still being written, and with Rebotile leading the charge, it’s bound to be a story of progress, connectivity, and boundless potential.

Rebotile Malakalaka

Head of Strategy and Innovation